You look at this web site and think maybe, "I don't have time to read all this stuff", or "now I really am worried" - so what then?
We offer quite a bit of help...
Free review of your leaflet. If you have written and/or designed a piece and would like to hear our views, just call 01536 399 000 or fax it to 01536 399 012 and we'll take a look and call you back. No obligation, no cost. Please indicate that the piece is "for review", and supply your phone number and name, and a note of who you were intending this to reach (eg history teachers in primary schools).
Free analysis of school numbers. Click on the link here and go to the education list option and you will be able to see exactly how many schools there are by county, age range, specialism and school size.
Free educational marketing analysis. Sometimes the work you need is not a one off mailing but a whole series of mailings which involve analysing which schools are most likely to buy from you, and then developing three lists - the schools that buy, those that have shown an interest but have not yet bought, and those that never even show an interest. As a result of this, your marketing costs can be cut dramatically, since you will spend far less time and money mailing schools that are highly unlikely ever to purchase from you. This is an area in which we have a lot of expertise. Discussions on this topic, either on the phone or in our offices in Corby, are free. If you want to develop a plan and have us help you execute the plan there is then a fixed charge for each task undertaken - but up to that moment there is no fee.
Free news service, free question and answer service. Education Marketing is the largest news and discussion group of its kind in the world. To join, send an email to education-marketing-subscribe@yahoogroups.com There is never anything to pay and you can leave at any time by just sending in another email.
Educational Copywriting service. If you feel you would like to have an outsider write for you, just call 01536 399 000 and ask for the Creative Team, and we'll talk it through with you. No obligation or charge for the opening conversations - we'll tell you exactly what we think needs doing, how we would go about it, and the cost. Prices start at around £300 for a sales letter or front of a brochure.
Educational Design service. This can follow on from our doing the copywriting, or we can use your copy. We can bring in our own pictures, or use yours. Design prices start at around £200 for a page, depending on the amount of work to be done.
Educational Mailing lists. You can continue your on-line research outlined above by ordering mailing lists on-line. But if you prefer you can call 01536 399 000, talk the issues through with our sales team, and then purchase the list, either for use by yourself, or through a mailing house.
Mailing the schools. Hamilton House can mail schools on your behalf - supplying the mailing list, envelopes and labour, and obtaining suitable levels of postage discount on your behalf. We can also advise you, without cost, as to how you can lower your postage rates through a change in the weight, size of the package or number of schools mailed.
Receiving replies. If you receive a significant number of replies to each mailing - for example if you are inviting schools to apply for a free catalogue or sponsored materials - you can arrange for all these replies to come to Hamilton House. We will not only send out the requested items, but also create your own mailing list which includes a significant amount of data that we already possess about each school that replies. Thus we will be able to give you analyses of replies beyond the level of information you collect - which can be used to devise your subsequent mailings.
Educational Public Relations. It is often highly beneficial to have articles and stories appear in educational magazines and newspapers focussing on your product or service. The Hamilton House PR Agency will be pleased to help and explore what we can do when working with you. Opening discussions are of course free - and there are more details on our website.
Education-Marketing - the Practice and Theory of Selling to Schools and Parents by Tony Attwood. The definitive book on the subject. Click here for details.
In all cases you can find out more by calling 01536 399 000. You will also find out more on the Hamilton House website. Or click on the "Buying centre" icon on the left. |